SPorts and Entertainment MarketingThis course will deal with the marketing of sports and entertainment products and services. Topics that will be explored include supply and demand in sports, professional sports trades, sports products and services, sports promotion, sponsorship and endorsements and more. Consider how many ways, and how many people participate in sports and entertainment services.
Instruction will include an introduction to basic marketing concepts associated with sports, music, TV, radio, and film. You will examine current domestic and international trends in the sports and entertainment industries as they pertain to merchandising, technology, demographics, and market research. Through group projects and case studies, you will experience product development, logos, event planning, promotion, and public relations. You will work on many short and long term projects to enhance the curriculum. |